Chavaty Packaging
In this project I created a consumer character for the brand Chavaty, local to Japan. I wanted the design to be appealing to a younger generation, making the bottles “instagrammable” and accessible to a wider market. To tackle this, I decided to use an obscure animal, the aardvark, to portray a sort of “hipster-esque” aspect - while also using line art on a clear bottle so that the overall design worked together, and not against, the aesthetic of the product.
This project took about 4 weeks to complete and was created using Paint Tool SAI and Photoshop.
