Seattle Cider Rebrand Project
The concept of my rebrand for Seattle Cider was to influence those who may not go outside as much as they’d like to spend more time with nature through specially made packaging, merchandise, and a coinciding mural to be place on the silo in Seattle where their headquarters is located. I created campaigns based around National Parks focusing mainly on Mt. Rainier as a starting point for my rebrand. From there I designed supporting merchandise outside of the cider packaging that featured patters of endangered species’ of animals located within the Mt. Rainier National Park as a way to influence a call to action—proceeds from merchandise would go to wildlife reservations within said area of whichever National Park was being featured by Seattle Cider at that current time.
This project took about five weeks and was developed using Photoshop, InDesign, Illustrator, and Clip Studio Paint.
Silo Wrap featuring Mount Rainier
Endangered Rainier Wildlife Socks and Koozie’s
