VANS X SHOUJO Shoe Branding Project
A shoe branding campaign I designed for my Product and Packaging class.
VANSXSHOUJO is a collaboration between Vans and popular shoujo manga from the late 90’s into the early 2000’s such as Sailor Moon or Card Capture Sakura. The campaign seeks to create aesthetic shoes that represent the nostalgia of popular magical girl shows from many of young adult’s childhoods, while also utilizing the well known style guide that people have come to know and love from Vans. The combination of both emphasizes the need for cute, yet durable and sustainable street wear.
This project took five weeks to finish, and was completed using Procreate, Photoshop, and Clip Studio Paint.
Backpacks
Socks and Shoe Charm
